There is nothing that appeals to the consumers as much as the low supply and high demand theory which is the classic example used by supreme for its rise as a high end, expensive brand. Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for yourself. As an Amazon Associate, We earn from qualifying purchases.
Vogue of Streetwear The biggest contribution to the question of why supreme is so expensive would be that the emergence of street fashion as the most popular style of clothing, Supreme fits this image better than perhaps any other brand out there.
Streetwear is usually more comfortable and sporty rather than being poised and glamourous. Low Availability The thing with reputed brands is they do not give off the vibe of desperately wanting more and more customers, rather they create an aura around their brand which makes it seem like it is the customers who have to eagerly wait for the brand to restock its items. Supreme does this job perfectly which is one of the biggest reason why supreme is so expensive.
This scarcity builds the hype around supreme which inturn shows in its prices. Marketing One major difference that sets apart reputed brands like supreme from other brands is the way they promote and advertise their brands.
Legendary brands often come from humble beginnings: take Walt Disney , who started his legacy in a garage, or Mark Zuckerberg, who co-founded what would become Facebook from his college dorm room. Believe it or not, the global streetwear phenomenon Supreme was once a small skateboard shop in New York City just 25 years ago. Now, the brand has quickly evolved into one of the most recognizable names in street fashion and has garnered a cult-like status among teens.
But as iconic as the red-striped logo is, the hefty price tag that typically accompanies Supreme gear is equally identifiable. It's only when these popular items begin to sell out that the values of each item begin to increase dramatically. Although Supreme only offers limited releases of products, there is no shortage of the brand's presence online.
The boom in fiction starring James Gandolfini coincides more or less in time with the expansion of the Supreme brand as a streetwear icon, which makes this collaboration a very special one. In the travel equipment industry, Rimowa has prices that make you laugh at Samsonite.
The classic Fender Stratocaster dates from and was the favorite design of many guitarists, including Jimi Hendrix. The one that concerns us is equal to all. A must in all hypebeast collections. The curious thing about this model is in its creation date: the year , when Donald Trump was only the eccentric and half-crazy real estate mogul famous for his reality show The Apprentice. It is estimated that there are about 70 of these balls worldwide.
The latter sold in , about which you can read more information in this thread from Pinside, a meeting place for lovers of these arcade machines. And if we have already seen throughout this article that collaborations between brands have an impressive revalued potential, what happens when the brand is one of the greatest exponents of luxury? Only 10 copies of this LV-Supreme skateboard were made where the color red dominates everything. The French firm selected the 10 lucky ones?
However, Supreme reached country-wide popularity and fame in , thanks to the Supreme Blazer SB , a shoe collaboration with Nike. But despite all legal wars and constant expansion, Supreme has managed to keep its cool, alternative, exclusive, and rebellious image.
Apart from their online store , Supreme sells merchandise at only 11 brick-and-mortar stores across the world. Finally, almost a week later Thursday , you can go only to the given store and at the given time slot , and wait in the queue to get the product you want so much.
Another hard-to-get Supreme technique that generates further interest is the intentional release of FEWER products than the market demand. The more Supreme makes their buyers work to gain access to products, the more alluring these services and products are becoming. The more hoops and loops consumers have to jump through, the more relevant, justified, and worth it each purchase is to them.
For example, both London and New York have lots of top quality streetwear brands. Yet, the more exclusive and harder to get they are, the more demand they generate, and Supreme is the best example in this class. Whenever Supreme launches a limited edition collection, in a low offering, it creates a higher demand for those products, which, in time, becomes further valuable.
This is how, indirectly, Supreme has created a reseller market of people who buy their products not because they are interested in wearing them, but because they are interested in making money. These people aim to resell Supreme products at prices much higher than the initial retail price, for a profit.
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