Stephen Mumford does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
Another Olympics has ended, having successfully captivated a worldwide TV audience. Many viewers only watch sports like rowing, diving, javelin or table tennis once every four years. But the attraction of the event as the pinnacle of sporting competition is now well established. The Games have evolved into a spectacle — an extravaganza —- that can enthral even the casual viewer. But underneath all the glitz and showbiz aspects there is a basic and coherent attraction to this human activity called sport.
Watching sport is a rational activity with aesthetic, emotional and ethical dimensions. It also has the capacity to enrich and improve our lives in many ways that are not always immediately obvious. In the first place, successful sports tend to be those with a distinctly aesthetic appeal.
In this sense, sport can fulfil some of the same functions as the arts. The Olympics illustrates this point well. Sports spectators are often partisans, watching because they want to see their own favoured side win. But this is very often set aside during Olympic competition. Viewers will regularly watch gymnastics, swimming or the high jump even when no one from their own country is in the reckoning. The casual sports enthusiast can pass hours watching gymnastics, for instance — immersed in the extension, power, strength, balance, suppleness and control of athletes he or she has never heard of from countries in which he or she has no special interest.
Clearly some sports have more aesthetic appeal than others although, with study , the aesthetic dimension of any sport can be found. He was one of only two Hoosier high school students in attendance after earning several awards at the Calumet Regional Science Fair.
I recently found out that Johnson earned an honorable mention award at the event, and he's heading soon to another competition with his project, "Helicopter Blades Design. The least I could do is give him an honorable mention here, too.
Congrats Kashka. On Sept. There, Adam Warn waited to pop the question to his girlfriend, Alyssa Ford. We watched it all play out before our eyes, like a movie. I couldn't help but write about it a few days later. And then forget about it as the months peeled away. Until I received an email earlier this year from Alyssa's father, Jim Ford. He also noted that it would be a surprise to the bride and groom, who surprised us so wonderfully with their marriage proposal on the pier.
Of course we accepted the invite — a classy gesture by Ford — and I'll tell you how the wedding went in a future column. Mazel to the bride and groom. Dreesen, an old-school comedian, will be celebrating the th anniversary of Sinatra's birth with "An Evening of Laughter and Memories of Frank Sinatra" on June 13 at Theatre at the Center in Munster. He will take his audience on a journey from his childhood in Harvey, Ill. Several readers have asked about my new book, "Lost Gary," which gets released this week.
As its cover states: "A poster child for our nation's urban experimentation a century ago, Gary was forged with hype and hope, dreams and sweat, political agendas and tons of steel. The hardscrabble city attracted all kinds, from shady scoundrels and famous architects to hardworking immigrants and brilliant entrepreneurs.
Boasting , residents at its peak, the booming melting pot eventually faded away under the afflictions of urban decay, racial unrest and political upheaval. There are quite a few book signing events on my docket, from Gary to DeMotte, beginning Sunday from 2 p. Followed by 11 a. It was on a cool September afternoon at Highbury watching Liverpool beat Arsenal The experience left an indelible mark and I was forever hooked. The flame was lit and has been burning ever since.
It is these same memories that I had wanted to bring to the Middle East so that future generations can experience what I did all those years ago and develop new memories of their own. This move was only possible as a result of our business structure, which enabled us to act quickly and seize the opportunity ahead of more recognized and larger competition.
Last year, we officially rebranded from Sport Solutions to SES, as the potential in the entertainment sector became more apparent. We saw scope for a business that bridged sport and entertainment, and the mutual synergies operating across both sectors.
Ten years after taking a pioneering role in the growth of sports marketing in the region, we have led the industry yet again with the incorporation of entertainment in our ever growing and varied portfolio.
Working with companies, brands and athletes that you are passionate about encourages success from within. As a professional marketeer and lifelong sports fan, it was a natural transition to start a sports marketing agency, and it is this thorough knowledge based on a long standing passion that has been my driving force ever since.
The outlook for sports and entertainment in the GCC is exceptionally strong, with pioneering, world-class infrastructure and talent-driven initiatives placing the United Arab Emirates and Qatar in particular, firmly on the world map with Expo and FIFA World Cup Fuelled by a growing economy and underpinned by an unrivalled destination proposition, the region offers some of the most exciting business climates to operate in. Rather like the athletes that we work with, you have to know your game, live and breathe it in order to succeed at it.
You can rest assured that challenges and hurdles will present themselves along the way, but with the right motivation and commitment, the hard work pays off. Brendan P. Entrepreneur Store. Chi Odogwu.
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