This is Adeliyi's first song release as a rapper. It was certified platinum in the United States. The song's accompanying music video was directed by Yolande Geralds. The video shows Cali Swag as well as other people partying, dancing and skateboarding. Montae "M-Bone" Talbert, who was the group's dancer, died on May 15, We're doing our best to make sure our content is useful, accurate and safe.
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By Artist. By Album. Listen online. Year: 2, Views Playlists: 3. Genre: Hip Hop. Notify me of new comments via email. Cancel Report. Create a new account. They got nowhere. Go on YouTube. You have your choice of the O. Ironically, while the Internet overflows with free rap mixtapes and tracks and an avalanche of talent vying for eyes on YouTube, after an act gets the attention and attempts to take it mainstream, labels have to decide whether the investment they were banking on a few months earlier is still worth it.
That combination offers a glimpse into the travels of a dance craze and its accompanying hit — a success partly attributable to the strategies that the Cali Swag District, which consists of C-Smoove, Jayare, Yung and dancer M-Bone, have implemented since it first juxtaposed a Dallas-based dance with a sound endemic to Southern California. We figured, why not do a version for L.
There was a crucial difference between the Dougies. Picture a cross between an end-zone dance and the Macarena — with a surfeit of California swagger.
That was still months away. The influences that drove us to make West Coast gangsta rap were in the past. I realized that I could either fade out like the rest of my peers or lay out a platform for the rebirth of West Coast hip-hop.
Devising a grassroots street team for the digital age, CSD enlisted friends to mass tweet L. Power began giving them spins, the YouTube metrics multiplied exponentially, and Capitol Records signed the band to a deal.
But even then, the group had to overcome that for much of the last decade, young street-oriented West Coast rappers have largely failed to register nationally. Moreover, the band struggled to get concrete release dates. Aided by a new management team and Capitol muscle, the song was aggressively pushed to markets outside of LA.
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